SEO Secrets to Success

Ideally a SEO Professional’s goal is to increase their client’s rankings in the top search results. Have greater visibility in leading search engines such as Google, Yahoo and MSN. Knowledge is always key. Many SEO Professionals attended the Internet Retailer Web Design “09” Conference in Miami Beach, FL to gain some better insights on how to achieve those goals. SEO experts Stephan Spencer and Marion Sharkey offered some vital tips to reach those top rankings. Spencer and Sharkey provided a review of both strengths and weaknesses of websites of those in attendance during a session titled “Top Design Tips to Boost SEO Rankings.” Here are some of the key points mentioned:

-Every page should feature a title that includes few keywords the client ultimately wants to rank high on. Limiting the title to three keywords is best.

-The header on each page should have a H1 tag that contains the keyword, for instance a given brand or product. Your H1 tag should have in sync with the focus keyword of the page.

-Be sure to title each page. The keywords the Client prefers to rank high in should appear at the top of the page in the browser frame.

-If your industry is designer shoes then it would be best to list the names of top brand names of designer shoes. So as customers search for these items they find you in their search. Listing them in the title tag will improve your client’s rankings.

During the session there were some common errors mentioned to avoid. Avoid using an extended block of text containing keywords towards the bottom of the home page. Often this is done to have the site’s search terms appear more relevant to search engines. Apparently such actions causes search engines to consider this as “keyword stuffing” and will generally end in a penalty. So it's clear that just by practicing these key tips SEO Professionals will be well on their way to success.