Best and Worst practices for designing a good SEO website

Here is a great tutorial on the best and worst practices for SEO.

A few highlights from the extensive list:


Keywords in title tag
This is one of the most important places to have a keyword because what is written inside the title tag shows in search results as your page title. The title tag must be short (6 or 7 words at most) and the the keyword must be near the beginning.
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Keywords in URL
Keywords in URLs help a lot - e.g. - http://domainname.com/seo-services.html, where “SEO services” is the keyword phrase you attempt to rank well for. But if you don't have the keywords in other parts of the document, don't rely on having them in the URL.
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Keyword density in document text
Another very important factor you need to check. 3-7 % for major keywords is best, 1-2 for minor. Keyword density of over 10% is suspicious and looks more like keyword stuffing, than a naturally written text.
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Keywords in anchor text
Also very important, especially for the anchor text of inbound links, because if you have the keyword in the anchor text in a link from another site, this is regarded as getting a vote from this site not only about your site in general, but about the keyword in particular.
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Keywords in headings (h1, h2, etc. tags)
One more place where keywords count a lot. But beware that your page has actual text about the particular keyword.

Learn more http://www.webconfs.com/15-minute-seo.php