Measuring a SEO Success

SEO success shouldn't ultimately be measured by rankings but by conversions. High rankings don't always mean that the client's website will benefit from such results. Ranking should not be the end goal of any marketing campaign. The reason being is that rankings can move up and down so naturally this fluctuation can be difficult to keep track of. In actuality traffic doesn't always equate to more sales or customers if the quality of the traffic is poor. Ultimately the in the end, each clients ideal aim is to improve sales or convert it into clicks or subscriptions and so forth. This goal can easily be achieved by delivering full service SEO, PPC, and functionality tests.

The principle goal of conversions is to get people to buy products and services or subscribe to a blog. The mission of a SEO or online marketing campaign should consist of conversion which equates to money changing hands or bloggers increasing their subscribers or newsletter list. Some cases customers aren’t selling a product or service and are more interested in searches for branding purposes. They may then want to consider measuring the success of the campaign by the additional search traffic. This can be measured by the bounce rate and average time spent on site. Again rankings should not be the ultimate focus, but a means to an end. So keep in mind:

• Conversion/profit
• Cost per click - advertisers only pay when a user actually clicks on an advertisement
• Bounce Rate - the average percentage of initial visitors to a site
• Pages viewed - each time a visitor views a webpage on a site, how many hits are generated
• Click thru rate - measuring success of an online advertising campaign
• Impressions - measuring the worth and cost of a specific e-marketing campaign