Since late December, best-of-breed search marketers have been chattering about a supposed and creepy “Position 6� Google SERPs punishment pattern where pages which, by all indications, should dominate the organic SERPs somehow place at lowly #6. Google’s Matt Cutts has previously dismissed the notion that Position 6 is real.
Yesterday the debate amongst search marketers flared to full blown public jamming in major SEM blogs and virulent comment threads. Aaron Wall, venerable blogger-purveyor of SEOBOOK, restarted the conversation with his post, “How I Got My Google Ranking #6 Filter Removed.� The post was bookmarked in Sphinn and SEO scientists argued about Position 6 throughout the day, resulting in passionate posts (and even arguments) in trade publications.
Is Position 6 real?
Respected SEM technician Sebastian reflected the position of many SEM pros and noted a lack of studies that that provide �proof instead of weird assumptions based on claims of webmasters jumping on today’s popular band wagon that aren't plausible nor verifiable...such beasts don't exist.�
Danny Sullivan joined the fracas with an SEL post and his impression that Position 6 is real. “Well, I've personally seen this weirdness. Pages that I absolutely thought ‘what on earth is that doing at six’ rather than at the top of the page. Not four, not seven -- six. It was freaking weird for several different searches. Nothing competitive, either.�
Is Position 6 an actual Google penalty or fodder for SEMs who are imagining patterns where none exist? Have you experienced Position 6? Real or imagined, it’s certainly generating a lot of attention and links amongst search marketers and webmasters. Stay tuned and watch your Google organic SERPs.
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