Monday, December 31, 2007

A Look at the Top Searches of 2007

OK, so we all know what people are really searching for most of the time. But if you filter out the perennial favorites (most of which are NSFW), then you can have a look at the most popular, up-and-coming search terms of 2007. In case you missed these earlier, here are the lists of top queries from various search engines:

AOL breaks down its "Hot Searches" by categories, including movies, bands, and accidental celebrities

Ask.com shows that its search volume can predict World Series winners...now will the Cowboys beat the Patriots and prove that true for the NFL as well? If Ask users are unusually prescience extends to presidential candidates, it looks like Barack Obama has Hillary Clinton beat.

Google brings us its year-end zeitgeist, telling us that the iPhone, Webkinz, TMZ and Transformers were the fastest-rising search terms of the year in the U.S.

Lycos tells us that poker, Britney Spears and Paris Hilton topped the search charts this year.

Yahoo's Top Trends in Search in 2007 reveal that Saddam Hussein, Britney Spears, and Harry Potter were among the most searched-for names this year.

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Techcrunch Scared of Google and Caves in Like a School Girl

Don’t think Google’s war on paid links has an effect on how you do business, then let’s take a look at Michael Arrington and TechCrunch, here’s a look at a November “thank the sponsors” post:

TechCrunch Sponsors

Now here’s a look at this weekspost

TechCrunch Sponsors2

Notice all those pink outlines around the links indicating the nofollow tag, that’s because Michael Arrington of TechCrunch, who normally isn’t afraid of anyone, is scared of Google. Plain and simple Techcrunch caved in allowing Google to dictate how they do business.

That’s right boys and girls when the people who we used to trust and respect as thought leaders are afraid to stand up to our Google overlords what chance do you or anyone else have … how long is it before the Google in Cory Doctorow’s radar online story changes from fiction to reality and we all live in a world controlled by Google …

Sponsor: Constant Content
www.Constant-Content.com

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Speaking at SEMCon and Out of the Country a While

Sitting at Werty’s house in Chicago, then off on Monday for a trip through Asia (Manila, Hong Kong, Bejing, and Tokyo). I’ll also be speaking in Manila at SEMCon. Lookin’ forward to meeting lots of cool new people, be sure to let me know if you’re in any of the areas, and wanna catch up for a chat or somethin’. I would say posting will be light, but 1. I’m not wanker enough to think your life revolves around my site, and 2. I’ve been pretty crappy about posting anyhow. I will, however, be pretty crappy at responding to email now too, since I likely will have very limited internet access.

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Things I Hate About MySpace

Posted by rebecca

I hate MySpace, but then again, so does most everyone else. It's not news or anything, but it's just after Christmas and posting is light lately, so I thought I'd get this out of the way before the new year hits and Rand's bugging me to put up actual, relevant posts.

Anyway, I created an account a few years ago, and within the last year I've been letting my account awkwardly hang out by the punch bowl while I make out in a corner with Facebook. Today I logged in for the first time in eons, and I was so frustrated with the experience that I felt the need to share it with my other MySpace-haterz. So, in no particular order, here are things that I hate about MySpace:
  1. It takes eons to load anything. What the crap? I have a cable modem, and it feels like I'm back in 1999 trying to download an Our Lady Peace song on a dialup connection. Why the heck does it take forever to load anything on MySpace? I was trying to load a user's image, for crying out loud, and it went something like this:
    • Click on "Album"
    • Click on first photo
    • Wait
    • Refresh
    • Wait
    • First photo loads
    • Click on photo to see second photo
    • Wait
    • Wait
    • Wait
    • Click "Refresh" eighteen times
    • Blank page loads
    • Raise fists towards the heavens and curse the visual STD that is MySpace
  2. Every 3rd click brings up some "internal error." It's ridiculous.

  3. Photo albums don't give you a "Image 1 of x" status, so I click aimlessly through someone's album until I realize that I've rounded the bend and am 1/3 through it again.
  4. I don't receive any more emails notifying me when I have a new friend request, new comment, or new anything. I understand that it's a ploy to get you to log in regularly to see if you've gotten anything new, but I don't do that because I largely hate the site, so unless I get some sort of heads up ("Hey Rebecca, we know you hate our site, but your friend just posted a comment so maybe you want to take a looksee"), I'll continue to only log in once every few months to spy on folks I went to high school with (which is the only semi-useful thing MySpace is good for).
  5. It's made a half-ass attempt to emulate Facebook while still looking as ugly as Michael Douglas between facelifts. I've noticed that MySpace has added "Friend Updates" and the ability to tag people in photos, but it feels slapped together and is still wedged between blinking ads, AdSense, crappy featured profiles, and other nausea-inducing atrocities.
  6. I'm in my extended network? If I look at my profile page, it says "rebecca is in your extended network." Uh, yeah, I know that because I'm Rebecca, and that profile you're showing me is actually mine. Meanwhile, Facebook is smart enough to know when you're looking at your own profile, and thus it personalizes your profile page with things like "What are you doing right now?", "View photos of me," etc.
  7. All of the junk I don't care about is front and center on my profile page. To the left is my profile picture, and to the right is a huge ad, "Cool new videos," a "Featured Profile," and "MySpace Links" I don't give a rat's ass about. There's also "Sponsored Links" and a "Featured on Myspace: Comedy," all on my page. This kind of feels like MySpace's page that they're graciously allowing me to use a teeny part of. I will acknowledge that I use the "classic" view (the "new home skin" isn't much better--it looks like a cheap Facebook knockoff and shoves all of the ads and crap to the left column) because I don't give a damn about customizing my profile, seeing as how all of the "customized" profiles adrift in the MySpace Sea are akin to loud, obnoxious, fuschia colored, blinking Christmas light-adorned party cruises, while mine is a boring but smooth-sailing and sturdy rowboat.
  8. The "New birthdays!" notification basically shows me any and all birthdays, past, present, and future, within a half-month radius. Today it showed me Scott's birthday, which was about 10 days ago, CK Chung's birthday, which was December 12, and my friend Kevin's birthday, which was December 11. It wouldn't surprise me if my friends are getting a "New birthday!" notification informing them that mine is just around the corner on August 6th.
I'd post more complaints, but frankly this site isn't worth any more of my time. I know that some of you will undoubtedly post in the comments various ways I can fix #4 or how I can tweak #7 or whatever, but while I could feasibly fix a couple of these things on my own, the bulk of it is MySpace's offense, and it's really infuriating that they put out a sloppy service and aren't on the ball about making positive changes to their site's look, functionality, and user experience. I don't care how many people use MySpace or how successful it is right now--I think they could really stand to improve their site if they want to retain even more of a userbase.

Oh, and I'm sorry for ranting, but someone emailed me a while back and complained to me that 1/10 of my posts are of a negative or complaining nature, and I thought "Hmm, that's only 10%. Surely I can keep that going." So, in order to meet my internal quota, here's the negative post. ;) Happy Friday, everyone!

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Offline this week + the Davos question

My wife and I just got back from Christmas in Omaha with her family. It was both fun and cold. :) Some folks in Omaha go all out for decorating. Here’s one house that we drove by over the holidays:

Christmas in Omaha, 2007

Yes, I believe that is a full-size animatronic Santa in the window. :)

My wedding anniversary is in January, and last year my anniversary present to my wife was taking a nice trip and going completely offline for a week.

This year I’m repeating my attempt to go offline, so don’t expect any posts from me this coming week.

If you want something deep to think about while I’m gone, consider The Davos Question, which is “”What one thing do you think that countries, companies or individuals must do to make the world a better place in 2008?” I’ll post my suggestion when I’m back online. :)

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Sunday, December 30, 2007

Thursday Roundup for the Week of 12/23/07

Posted by rebecca

It's time for another roundup! This week was a bit slow going due to the holidays, but nevertheless there were still some happenings throughout the web. Oh, and every week I'll be sure to also include what happened the Friday and Saturday before the start of the new week; otherwise, those days will slip through the cracks.

That being said...

New editions to the SEOmoz Marketplace:

Featured job postings:

Featured companies:

Featured resumes:

New events added to the Events Calendar:

Stories, news, and other notable items from the past week:
  • The NY Times has a piece about how blogging is a low-cost, high return marketing tool. While I agree with the article stating that blogging isn't suited for everyone, I disagree that it's not recommended for the majority of businesses out there. I think that, with a good writer, any industry or business can have a blog. Many blog readers and Linkerati elite are thirsty for information--just look at some of the random stuff that gets on Digg. Yes, tons of blogs are technology-laden, but there are still plenty of niche blogs that do well because they offer a clever twist or certain insight that makes them unique.
  • Barry Schwartz reports that Sam's Club offers search engine optimization services on their website. No words on whether you have to buy a 24-pack of SEO, or if it's located between the bulk spam aisle and the free sample lady. (Get it? A spam joke! Gimme a break, I'm still recovering from the holidays.)
  • Over at Search Engine Land, Vanessa Fox takes a look at each search engine's webmaster support forums. It's a general runthrough of what each engine offers, what topics they discuss, how long they've been around, and all that good stuff.
  • Rand and Vanessa were on the Good Karma show on Webmaster Radio. Here's a link to her post on Vanessa Fox Nude, and also a link to the .mp3 format if you want to give it a listen (I recommend curling up in front of a fire with a blanket and a mug of hot chocolate while listening to the soothing sounds of the Fishkin and the Fox as they chat about nerdy SEO stuff).
  • Quantcast put out a list of the U.S.'s top 100 websites, along with whether or not each site accepts advertising on it. I'm amazed that Geocities is still ranked highly (at #39)--insert animated .gif/frames joke here.
  • Advertising online is still a fairly unknown prairie, so it's interesting to find out that this study deduced that ads in online shows work better than ads on TV. This is exciting news for all of us advertisers out there who have to repeatedly explain to our friends and relatives that we do "marketing, but online" and then have to watch their eyes glaze over.
  • For all you Americans out there, the United States is expected to hit a population of over 303 million by January of '08. Also, Nevada is the fastest growing state. Can you say Viva, vivaaaaa Nevadaaaaaa!
  • Read Write Web has a great list of 36 startup tips. Though a lot of them may seem basic, the fact that the list is so comprehensive and covers all of the bases, from general things that you may forget to other aspects that you might not have even thought about, warrants this post a hefty five moz stars. Anyone considering venturing off and forming a startup should peruse this checklist of helpful hints.
  • As Rand put it, this one's an oldie but a goodie. It's an article about the "myth of the market share," and about how focusing too much on your competition can actually hurt you. I'd like to think of it as the White Whale Syndrome, but it's a really fascinating read and a good reminder that there is always a point where enough is enough, and that one shouldn't focus his efforts on solely one thing, or he'll risk damaging other areas.

That's about it for this week. We hope you all had a safe and happy holiday with your friends and loved ones, and be sure to have a kickin' new year, everybody!

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This Year in Search

We've compiled a list of the most significant search-related events of 2007, as reported by Search Engine Watch.

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Special Thanks to our Guides in Asia

I’m now back to a lovely fall day in Albany, after 3+ weeks overseas, and some time in Chicago, and back in Michigan. It’s been quite a ride, with more than a few air miles. I’m not going to archive the whole trip here, but I will have some posts over at Todd.Malicoat.org. Mostly, I wanted to take a bit of time here to thank all the great people who helped out on the trip in various capacities. The lovely vivacious Viva, and her sister Happy toured us around Manila and showed us their awesome Fashion Art Gallery deemed, of course - Fart. Anton Sheker, who helps to run a company based on custom order furniture.

I was a speaker for SEMcon which was put on by Norlyn, Marc "the man" Macalua, and Anton and did a 45 minute presentation on linkbaiting and social media. The audience seemed pretty receptive, and I think it came out pretty well despite the fact that I was fighting off a bit of a cold. I got to meet a few cool Philippino SEO’s including Benj Arriola (who I was made aware is the SEO world champion), Elymar Apao, and quite a few other cool gents (who didn’t give me cards;). I also met a few ex-pats hanging out including Hans, and Ken. There’s a pretty solid SEO community in the Philippines, and they’re obviously learning good new stuff by the day. Thanks for having me guys. The Philippines rocked.

In Hong Kong, we got to spend a brief evening with Shri, and were toured around by a friend of George’s - David (send me a mail man- and I’ll get you linked up). Hong Kong was a brief trip (2 nights), but we made the most of it, spending one night out until our dawn flight.

China was definitely an interesting country. We were lucky enough to get a couple great tourguides - the friendly and beautiful Reshma (a Beijing expat who often helps foreigners navigate the city of Beijing) who hooked us up with a guidebook we probably couldn’t have lived without (not to mention a cellphone to use while we were there!) We also got to have dinner and hang out with our new friend Jerry (who does search marketing in China), who spoke pretty solid english for not having practiced in well over a year.

Finally, we visited Japan, where we got silly with a sneaker head from Staten Island and his crew, and got to kick it with webmasterworld mod Bill (dude - get your own site so I can throw you some link love) - who had an excellent understanding of the culture, and was kind enough to pass it on to us. We ate and drank like kings, and had a blast seeing temples, and the awesomely clean cities of Kyoto and Tokyo. Japan rules.

Overall, the trip was amazing, and we were very lucky to have the awesome guides that we did. More than anything, I wanted to throw out the shout outs and say a proper thank you. I’ll probably post a more full trip recap on my personal site one day for those interested, and I have some pictures up (if you really wanna see, shoot me a mail).

Back to business now. Not sure when I’ll get around to a post again, but these folks definitely deserved the proper thank you. I’m nearly fully recovered from jetlag and detox, and getting back in the swing of working.

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Google Misses the Mark with Reader Shared Items

This might make the folks at Facebook feel better about the whole Beacon privacy fiasco. It appears that even Google can make a mistake, as they did this month when they made shared items in Google Reader accessible to all Google Talk friends. Without asking. And without an easy way to opt out, short of deleting contacts or not sharing anything.

I don't know if I'd go so far as some, who claim that the move by Google ruined Christmas, but it was an unnecessarily foolish move by Google, which could have been avoided by making the sharing an opt-in decision, instead of an opt-out one.

This week (being a slow news week and all), many bloggers took offense to the move. Some complained that Google is invading their privacy by sharing items with people who they didn't intend to share with. Others blame users for not understanding what "shared" means.

Last night, the product team responded on the Google Reader blog with a response to the "helpful feedback" it received from bloggers. The sharing feature is still automatic and opt-out, but now users can quickly create a new tag for all shared items and then decide which contacts to share those items with.

And a link is presented at sign-in to a page that explains the process in the Reader Help Center:"If for any reason you'd like to start your sharing afresh, you can always remove all your previously shared items. Just go to the Friends Settings and click Move or Clear Shared Items. You will be given an option to select or create a tag and move your shared items to that tag, or clear your shared items. The items will remain in their original feeds along with any tags you've given them, but will no longer be in your shared items feed."

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Saturday, December 29, 2007

Web Analytics - An Hour a Day: Book Review

One of the books I looked forward to reading this year was Web Analytics: An Hour a Day by Avinash Kaushik. I’ve hesitated making this post because I met Avinash at SES San Jose earlier this year, I sat in on one of his sessions, was in talks to get involved in Market Motive with him and a few other people. He’s a good speaker (see video below) and a very nice guy, but the book just was pretty disappointing for me.

I’ve been using web analytics for quite some time, I remember taking some very expensive training classes with webtrends, back before the program became so outrageously overpriced it bordered on ridiculous. Understanding I had a firm base for web analytics I was fully prepared to gloss over and skip some of the introductory chapters.

For me the book just never delivered. First off it was wordy, much wordier than it needed to be. I’d much rather have a 60 page book that costs $75 without the fluff and gives me only the info, as opposed to a 400 page book that’s 75% longer than it needs to be and costs $30. However that’s a personal preference from someone who lives in a time pressed sound bite world.

Secondly the book tends to really focus on conversion based ecommerce sites. Since I tend to run primarily adsense and affiliate websites, whole chapters were entirely useless for me. Run single or multiple sites where you have access to the full conversion data, you will probably get more value out of it.

Additionally there was very little new, and no leading edge analysis methodology in the book for me. To be completely honest I get more insight looking at my own crazyegg reports.

Lastly there were two things in book that drove me batty to the point of wanting to throw the book out of the nearest window in a fit of rage. First on page 206 there is section on SEO where he says black hat tactics are illegal … yes illegal. Breaking search engine guidelines is not illegal, you may find the practice morally reprehensible, but please don’t give Google any law making authority it doesn’t have. This kind of deification of Google, or any other company, pisses me off to no end.

Second is the continual reference for employing analysts who have college degrees. Just because you sat through 4 or 6 years of college is no indication you have any clue or idea what the hell you are talking about. I’ve been exposed to numerous college grads over the years and I’ve seen absolutely zero correlation between having a diploma and knowing your ass from your elbow. There’s a difference between being educated and being intelligent. In fact I’d make the argument the college grads with zero real world experience are more dangerous, because they have some delusion that they might actually know what they are talking about, when in fact they usually don’t.

So if you’ve never taken a course on analytics, or are in charge of a single conversion driven ecommerce website you’ll probably learn something from this book. If you have any meaningful experience with with analytics or deal mostly with affiliate and adsense sites skip it, it’s not worth your time.

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